Social media is no more just a platform for interacting with friends. In fact, it has become a big platform for charity fundraising. Nowadays, lots of charity organizations are using the power of social media to raise funds.
Interestingly, a big chunk of social media users wants to participate in the fundraising campaigns. So if you have just launched your charity organization and need to generate funds, then the powerful medium of social media can take your effort to new heights.
In this digital-enabled era, the trend of online donation is increasing rapidly. In fact, the majority of the youngsters is really charged up for it and actively takes part in charity fundraising.
So if you are a social entrepreneur who desperately needs funding for his project, then this article will reveal to you some highly productive techniques to generate donations through social media. Here they are:
1. Set Your Goals
Before you launch your fundraising campaign on social media, you prepare yourself thoroughly. Firstly, you need to set your goals. Knowing your target audience is another necessary step towards launching a fundraising campaign on social media. Your fundraising campaign should have its strong purpose which can attract people to donate.
2. Make a Unique Strategy For Every Platform
Every social media platform is unique and has its specific audience. Therefore, you have to customize your message according to the specific social media platform. In addition, you should avoid following the ‘cut and paste’ strategy for all the social media platforms.
For instance, Twitter allows you to use only 140 characters in one post, Instagram involves visual marketing in the form of pictures, YouTube is perfect for video marketing. It means that every social media platform requires different marketing collateral. Therefore, your strategy should also be different for every social media platform.
3. Try The Different Kinds Of Content
When it comes to using social media for fundraising, you need to try the multiple approaches to explore what works best in your specific case. If you notice any particular kind of content that is getting more response in your specific niche, you should analyze and find if it will work for you as well.
Once you establish a connection, you should build a content strategy for that particular platform. However, you should never overlook feedbacks that are given by the people as it helps you come up with better ideas.
4. Show Urgency On Social Media
You should regularly update your target audience on the overall progress of your fundraising campaign. You need to reveal to them about how far away you are from accomplishing your goal. For example, you can publish posts with a countdown to show that you are only that much away from reaching your target. Following this approach enables you to generate a huge amount of money through a fundraising campaign on social media.
5. Reveal Where You Spend Charity Funds
The more you focus on improving your credibility, the more you will be able to attract people effectively on social media for fundraising. Ensuring transparency in using charity funds attracts a more new audience on social media. After every fundraising campaign reveals a precise and detailed report on how you spent that charity fund. This strategy will improve your credibility and people like to donate you more on social media.
6. Stay Active On Social Media Year-Round
You should not consider the fundraising thing just a “one-time show” as you’ll constantly need the support of your financial supporters year-round. The startups that stop using the social media after raising a certain amount of donations lose their loyal donors in the long run. Therefore, you should be active on all the social media platforms throughout a year.
All these above-discussed are some very effective ways of ensuring a successful fundraising campaign on social media. Following all these 6 ways will never let you run short of money to continue your good cause.
Joseph Carey is an experienced social media manager. He has been holding this position for past 6 years. Apart from that, he is also a professional writer and works in a group of experienced essay writers. You may follow him on Google+.